As a freelance artistic director for Rosbeef! and the LFP, I led our creative response to the LFP's tender and successfully secured the project. I developed the film around the concept of a "red herring," creating the impression that it was centered on footballers while subtly shifting focus to the individuals associated with the Bleuet de France. To make the project's art direction distinctive, I used projections on Frank Leboeuf, visually conveying how profoundly the subject affected him!